The industry for personal care products has experienced solid growth over the last few years, beating the economic recession at a time when other sectors had failed miserably. Increase in disposable income among Indians, growth in men’s grooming segment, increasing consumer awareness, rise in organised retail, and overall growth in the rural segment are primary drivers for the growth of this sector. However, rising input prices and depreciation of the rupee have affected its growth to some extent. The personal care products industry is directly proportional to the country’s population base. At present, the Indian consumers are looking for novel shopping experiences and products. Consumer concentration has shifted from traditional offerings to newer, more innovative products. Some instances include the shift in demand from soap cakes to liquid soap, shaving cream to foam and gel, and so on. The personal care segment is marked by the strong presence of multinationals, both domestic and foreign concerns, aided by a strong distribution network. Hide this