Household Appliances

Total market for water purifiers in India is valued at INR 9 bn in 2009 and is expected to grow significantly in near future. Market comprises of three segments Ultra Violet (UV) based Purifiers, Reverse Osmosis (RO) purifiers and storage / resin based purifiers.

The report provides a snapshot of the market. An overview gives a quick picture of the market with estimated market size, growth rate, segment share, and revenue split between organised and unorganised sectors. An analysis of drivers reveals that the scarcity of clean drinking water, low penetration of water purifiers, increasing urbanization and rising water borne diseases is driving growth in this sector. The key challenges identified include lack of standards and low awareness levels. Future trends identified include tie-ups for enhancing distribution, increasing product portfolio and rural expansion. The competitive landscape identifies major players in this sector. The report also provides details of the key developments in this space.