The overall rapid pace of expansion of the pet care industry in India has also led to the development of the market for pet supplements within the country. The entire segment is sub-divided into the pet supplements and the nutraceutical treats sub-sectors. These products are mainly meant for dogs and cats, but are also available for birds, horses and other varieties of animals. Pet supplements specifically refer to products such as chewable tablets, pills, pellets, granules, liquids, sprays and powders. The market for pet supplements has also grown as an ancillary sector of the veterinary industry in India. The rise in income levels and growing awareness about animal healthcare issues has led to the development of the pet supplements industry in India. Hide this