The air conditioner market in India is still at a nascent stage, although it is recording a high rate of growth. This is because air conditioners are still considered to be a luxury segment product that can only be afforded by the country’s affluent classes. However, with easier finance options being available, there has been a distinct rise in sale of air conditioners lately among the country’s middle class population as well. At the same time, air conditioner manufacturing companies are also offering price cuts and off-season discounts in order to increase sales volumes. Going forward, the rise in disposable incomes, drop in product prices and changing lifestyles of the people should go a long way towards enabling growth for the air conditioning industry. Hide this