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Sector Updates: Automotive and Transport


Posted on December 3, 2014

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Posted on November 28, 2014

Advertising and Marketing - India Research

The Indian advertising industry has developed at a rapid pace in recent years and has emerged as a potent tool for marketing of products and services. Advertising refers to a way in which we communicate to convey a marketing message to a wide audience segment and persuade listeners to take some type... View more
The Indian advertising industry has developed at a rapid pace in recent years and has emerged as a potent tool for marketing of products and services. Advertising refers to a way in which we communicate to convey a marketing message to a wide audience segment and persuade listeners to take some type of purchasing-oriented action. Apart from being used for marketing purposes, advertising can also be used for political and ideological purposes. Advertising messages can be conveyed through a variety of mass media such as print, radio, television and more recently, the Internet. Apart from these, outdoor media such as billboards, hoardings and wall paintings, direct media such as pamphlets or mass emails can also serve as effective media for advertising. With the advertising scenario progressing at a healthy pace in India, a lot of domestic and multinational advertising agencies are doing brisk business Hide this

Advertising and Marketing - All India Research

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Online Advertising Market in India 2009

The Indian advertising industry has witnessed a shift in spending patterns over the past 3 years....

Advertising and Marketing | Jul 01st, 2009 | by Netscribes

Industry : Services

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Online Classifieds Market in India 2009

Market is dominated by the online segment....

Advertising and Marketing | Oct 01st, 2009 | by Netscribes

Industry : Services

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Local Search Market in India 2010

The Local Search Market is evolving to reach new heights of growth; it is expected to boom substantially in the near future as local searches constitute 30% of the total web searches. This may be attributed to the increasing interest of people search....

Advertising and Marketing | Mar 12th, 2010 | by Netscribes

Industry : Services

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$400

Online Advertising Market in India 2012

From being a small scale industry, advertising is India has evolved into a significant domain both in terms of revenue generated as well as number of people employed. Today, marketing has graduated into a quintessential aspect in a products success, ....

Advertising and Marketing | Jun 01st, 2012 | by Netscribes

Industry : Services

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$795

Online and Offline Classifieds Market in India 2012

Favorable demographics and the rapid growth in the business services sector are predominantly paving a lucrative way for both online and offline classifieds market in India. The presence of a sizeable online advertising market and the rapid growth of....

Advertising and Marketing | Jun 01st, 2012 | by Netscribes

Industry : Services

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$795
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