The Indian media industry has grown at a rapid pace in recent years due to a number of important factors. These include a majority of youth population who are more inclined towards personal entertainment, greater spending power in the hands of the people, and recent technological advances. The digit... View more
The Indian media industry has grown at a rapid pace in recent years due to a number of important factors. These include a majority of youth population who are more inclined towards personal entertainment, greater spending power in the hands of the people, and recent technological advances. The digitalisation wave that has swept the industry has also boosted its prospects for growth.
The media industry covers several sub-sectors such as print, television, radio, films and music and other forms of digital content. Apart from encouragement and support from the government, a huge amount of private sector as well as foreign direct investment has been made in the media industry. Television is one of the dominant sectors of the Indian media scenario, and has recorded a very high rate of growth. This has, in turn, increased the total expenditure of companies on media advertising, thereby generating more income for the industry as a whole. Hide this
The IPTV market in India was valued at INR 80 mn in 2010 and is estimated to grow strongly. In 2010, IPTV accounted for 0.5% of the total pay TV subscriber base, indicating huge scope for expansion. High demand for interactive and customized digital ....
High usage of internet usage coupled with the presence of abundant cyber threat prone devices in India is the primary source to catalyze growth in the security software market. Currently, the market is estimated to hover around INR 8.4 bn and is expe....
A Set-Top Box (STB) is an electronic device that is used to decode digital signals received from satellite to TV sets. It basically is a compact computer system including a Central Processing Unit (CPU), memory, local storage, and input/output ports ....
