Although still at a nascent stage of development, the domestic air purifier market has been growing at a fast pace. This has been mainly necessitated by the rising level of pollution within the country. People are increasingly realising that even everyday activities such as cooking, transportation and the entire industrialisation process is unclean and produces a general deterioration in the quality of air. The growing need to insulate oneself from the harmful effects of pollution has led to rising demand for air purifiers. However, a large part of the market needs to be less fragmented and the distribution network needs to be strengthened for the air purifier industry to grow in the near future. Hide this