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Online Travel Market in India 2014


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Global market intelligence firm, Netscribes, Inc. released its latest report on the Online Travel Market in India 2014. The increasing number of internet users across the population base in India is helping to catapult online travel market to soaring heights in the industry landscape. Ease of accessing different facets of traveling aided with convenience of having everything at the tip of ones hand makes online travel a successful proposition in todays netizen perspective. With such companies having provisions for consumers of air, rail, bus and even car ticket booking in addition to hotel booking and other related services, online travel stands as a convenient, time saving and easy proposition for the current generation of consumers.

Netscribes latest market research report titled Online Travel Market in India 2014 states that with the increasing e-commerce penetration in India, where people are resorting to online medium for making purchases, online travel occupies a major proportion in the total segment. Growth in tourism, ease and convenience in making online bookings, and altered consumer perception has played as growth factors for this particular segment. With the needed thrust received from the government, tourism is only poised to grow in future. Additionally, with the exponential amplification of online audience, online variant of travel is slated to grow manifold. Recent transactions also suggest that the sector is considered to be one of multitudinous growth, with more number of foreign concerns showing interest in our domestic companies.


Overview of the Indian e-commerce sector and the Indian online travel scenario

Analysis of the online travel market in India and market size data over 2013 to 2018e

Overview of business model adopted by online travel companies and design of online travel portal

Analysis of the drivers and challenges influencing the market

Overview of the market opportunity for the mentioned sector

Analysis of the competitive landscape and detailed profiles of major players

Why Buy

Gain an understanding of the development and growth of the online travel market in India

Understand the present market situation and future growth prospects of the market in India till 2018e and make business strategies to gain from it

Develop marketing, market-entry, market expansion, and other strategies to establish a strong foothold in the market by understanding factors determining success in the market and identifying key partnering prospects

Gain insights on the business structure and strategies of competitors and respond accordingly

Make informed business decisions with the help of insightful recommendations provided to succeed in the online travel market

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