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Smartphone Market in India 2017

Smartphone Market in India 2017

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$1,995.00
$1,995.00
  • May 31, 2017
  • 54 pages
  • Netscribes
Abstract

By 2020, smartphone shipment in India is expected to reach a value of 210.5 million units growing at a CAGR of ~17.5% from 2016. Netscribes' latest market research report Smartphone Market in India 2017 highlights the soaring adoption of smartphones in the country due to favorable demographics and changing consumer behavior.

With the increased economic growth, the corporate segments of various verticals are expanding their operations further and also creating newer business opportunities for several entrepreneurs in the country.

Smartphone Market in India - Key Growth Factors

Foreign companies have realized the opportunity in India for smartphone devices and have brought in a number of low cost devices specific to the Indian market. On the other hand, domestic handset companies are targeting to capture larger market share in the country with budget smartphones.

Increasing trend of social network usage among the young Indian population for communication and sharing media content is also driving the growth of the smartphone market in India. Celebrity endorsements, along with huge sponsorship campaigns by brands such as Oppo and Gionee have helped improve the perception of Chinese brands among Indian consumers which is aiding the growth of these brands in the Indian market.

Smartphone Market in India - Threats and Key Players

In Nov 2016, demonetization had hit the smartphone market at almost all levels including the customer demand and stock movement in the distribution channels across India. However, the premium smartphone segment saw some growth during the weeks following demonetization.

The leading companies operating in the global smartphone market includes Apple India Pvt. Ltd., Samsung India Electronics Pvt. Ltd., Vivo Mobile India Pvt. Ltd., Lava International Ltd., Oppo Mobiles India Pvt. Ltd. and Micromax Informatics Ltd.

What’s covered in the report?

  • Overview of the global smartphone market and estimated market size data in terms of unit shipments over 2015 to 2020
  • Market share of top Indian and Chinese smartphone manufacturing companies (2016)
  • Market dynamics through major trends prevalent in the market
  • Qualitative analysis of the major drivers and challenges affecting the market
  • Analysis of the competitive landscape and detailed profiles of major public and private players
  • Key recent developments associated with the smartphone market in India

Why buy?

  • Get a broad understanding of the smartphone market in India, the dynamics of the market and the current state of the industry
  • Learn about the major developments in the smartphone market in India
  • Understand major competitors' business and market dynamics, and respond accordingly
  • Be informed regarding the key areas of opportunity in the smartphone market in India

 

Customizations Available

With the given market data, Research on India offers customizations according to specific needs. Write to us at support@researchonindia.com

Table of Contents
Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: Total Population (2010-2011 - 2019-2020), Population Density (2010-2011 - 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 - 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)
Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)
Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)

Market Overview
Slide 8: Market Definition and Structure
Slide 9: Overview of Major Smartphone Operating Systems
Slide 10: Mobile Phone Manufacturing Value Chain Analysis
Slide 11: Global Smartphone Market -Market Overview, Size and Growth Forecast (Volume-Wise; 2015 - 2020e)
-Global Smartphone Vendor Market Share (2016)
-Global Smartphone Shipment Based on Screen Size (Percentage Share; 2015-2020e)
Slide 12: Smartphone Market in India -Market Overview, Size and Growth Forecast (Volume-Wise; 2015- 2020e)
Slide 13-15: Market Segmentation
-Market Share of Top 5 Indian Smartphone Companies (CY 2016)
-Top 4 Chinese Label Smartphones by Market Share (Q4 2016)
-Smartphone Company-Wise Market Share - Across 30 Cities (As of Oct, 2016)
-Leading 30 Cities Tier Wise Smartphone Company - Wise Market Share (As of Oct, 2016)


-Smartphone Shipments Market Share Comparison Based on Brand Type - Global, Indian, Chinese) (Q4 2015-Q4 2016)
-Company Wise Smartphone Shipment Market Share Comparison (Q3 2016-Q4 2016)
Slide 16-17: Online Smartphone Market Overview
-Top 5 Companies Based on Online Smartphone Sales in India (Q1 2016-Q2 2016)
-Comparison of New Mobile Phone Launches in Online Platforms (H1 2013-H1 2016)
-Comparison of New Phone Launches Across Price Segments (H1 2015-H1 2016)
-Comparison of Top Mobile Phone Brands in Terms of User Views (H1 2014-H1 2016)
Slide 18: Porter's Five Forces Analysis

Government Initiatives and Investments
Slide 19: Detailed Description of the
List of Figures
Socioeconomic Indicators
1. Total Population and Population Density (2010-2011 - 2019-2020)
2. Sex Ratio (2005, 2010, 2015, 2020)
3. Population by Age Group (2005, 2010, 2015, 2020)
4. Urbanization Trend (2010-2011 - 2019-2020)
5. Total Fertility Rate (2005-2010, 2010-2015, 2015-2020)
6. Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020)
7. Total number of Births (2005-2010, 2010-2015, 2015-2020)
8. Total number of Death (2005-2010, 2010-2015, 2015-2020)
9. Total Literacy Rate (2001, 2011)
10. Rural Literacy (2001, 2011)
11. Urban Literacy (2001, 2011)
12. GDP at Market Prices (2010-2014)
13. FDI (2010-2014)
14. Inflation Rate (2010-2014)
15. Unemployment Rate (2010-2014)
16. Access to safe drinking water (2001, 2011)
17. Exchange Rate (2010-2015)





Market Overview
1. Global Smartphone Market - Market Overview, Size and Growth Forecast (Shipment) (By Volume; 2015 - 2020e)
2. Global Smartphone Shipment Based on Screen Size (Percentage Share; 2015 - 2020e)
3. Global Smartphone Vendor Market Share (2016)
4. Indian Smartphone Market -Market Overview, Size and Growth Forecast (Volume-Wise; 2015 - 2020e)
5. Market Share of Top 5 Indian Smartphone Companies (CY 2016)
6. Top 4 Chinese Label Smartphones by Market Share (Q4 2016)
7. Smartphone Company Wise Market Share - Across 30 Cities (Oct 2016)
8. Leading 30 Cities Tier Wise Smartphone Company - Wise Share (Oct, 2016)
9. Smartphone Shipments Market Share Based on Brand Type (Q4 2015 - Q4 2016)
10. Company Wise Smartphone Shipment Market Share in India (Q3 2016 - Q4 2016)
11. Top 5 Companies Based on Online Smartphone Sales (Q1 2016 - Q2 2016)
12. Comparison of New Mobile Phone Launches in Online Platforms (H1 2013-H1 2016)
13. Comparison of New Phone Launches Across Price Segments (H1 2015-H1 2016)
14. Comparison of Top Mobile Phone Brands in Terms of User Views (H1 2014-H1 2016)

Government Initiatives and Investments
1. Smartphone Vendor Share Comparison - Across Indian Cities (50 Cities in India have been considered for this study)
2. Smartphone Vendor Share Comparison - Across Tier II and Tier III Cities

Trade Analysis
1. Export of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type { Value-Wise; FY 2013 - FY 2016-2017 (Apr-Dec)}
2. Export of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type { Volume-Wise; FY 2013 - FY 2016-2017 (Apr-Dec)}
3. Region Wise Exports of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type (Value-Wise: FY 2016)
4. Region Wise Exports of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type (Value-Wise: FY 2017 (Apr-Dec))
5. Region Wise Exports of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type (Volume-Wise: FY 2016)
6. Region Wise Exports of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type (Volume-Wise: FY 2017 (Apr-Dec)}
7. Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type {Value-Wise; FY 2013-FY 2016-2017 (Apr-Dec)}
8. Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type {Volume-Wise; FY 2013-FY 2016-2017 (Apr-Dec)}
9. Region Wise Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type (Value-Wise: FY 2016)
10. Region Wise Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type {(Value-Wise: FY 2017 (Apr-Dec)}
11. Region Wise Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type (Volume-Wise: FY 2016)
12. Region Wise Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type {Volume-Wise: FY 2017 (Apr-Dec)}

Competitive Landscape
1. Company Profiles
a. Financial Snapshot (Only Public Companies)
b. Key Business segments (Only Public Companies)
c. Key Geographic segments (Only Public Companies)
d. Revenue Growth {Only Intex Technologies (India) Ltd., Lava International Ltd., Micromax Informatics Ltd., Apple India Pvt. Ltd., Samsung India Electronics Pvt. Ltd., Sony India Pvt. Ltd.,}
e. Revenue and Net Profit/Loss Growth {Only Lenovo (India) Pvt. Ltd.}
List of Tables
Competitive Landscape
1. List of Major Players
Companies Covered
Private Companies
1. Apple India Pvt. Ltd.
2. Intex Technologies (India) Ltd.
3. Lava International Ltd.
4. Lenovo (India) Pvt. Ltd.
5. Micromax Informatics Ltd.
6. Oppo Mobiles India Pvt. Ltd.
7. Samsung India Electronics Pvt. Ltd.
8. Sony India Pvt. Ltd.
9. Vivo Mobile India Pvt. Ltd.
10. Xiaomi Technology India Pvt. Ltd.