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Online Marketing in India 2014

Online Marketing in India 2014

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  • Apr 28, 2014
  • 117 pages
  • Netscribes
Netscribes' latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter. Marketers find it much more cost-effective to invest in search engine optimization and targeted email marketing campaigns, and also being able to track the return on investment (ROI). Mobile Internet now provides access to an abundance of circumstantially appropriate advertisements available on the World Wide Web. So, mobile marketing is on the rise as well.
Online marketing activities have been boosted by the significant Internet user base in India that continues to expand into Tier-II and Tier-III cities. As of 2013, there are 165 million Internet users in India, which is approximately one-fifth of the country's population. And if online advertisers can pay heed to the demand for more usage of different vernacular languages in websites, the market will be set to grow further. Although it is a market where the buyer exerts significant bargaining power, as there are multiple players offering solutions at competitive prices, yet it has low entry barriers for new players due to very limited government control and less initial sunk costs to operate. Thus, online marketing in India is poised for dynamic growth in the years to come.
Table of Contents
Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11 - 2013-14), Inflation Rate: Monthly (Jul-Aug 2013 - Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014)
Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2009-10 - 2012-13), FDI: Annual (2009-10 - 2012-13)

Slide 5-12: Online Marketing - Introduction, Online Marketing Mix, Online Marketing - Where It Pitches, Online Marketing - Reasons to Pitch It

Market Overview
Slide 13-17: Online Marketing - Global Overview, Online Marketing - India Overview

Online Marketing Types
Slide 18-20: Social Media Marketing
Slide 21-22: Search Engine Marketing
Slide 23-25: Online Public Relations
Slide 26-27: Directories and Listings
Slide 28: Email Marketing
Slide 29-30: Online Advertising

Online Marketing Tools
Slide 31-33: Social Media Marketing Tools
Slide 34-35: Search Engine Marketing Tools
Slide 36-37: Online Public Relations Tools
Slide 38-39: Directories & Listings Marketing Tools
Slide 40-41: Email Marketing Tools
Slide 42-43: Online Advertising Tools

Drivers & Challenges
Slide 44: Drivers & Challenges - Summary
Slide 45-50: Drivers
Slide 51-53: Challenges

Slide 54: Trends - Summary
Slide 55-61: Major Trends in the Market

Competitive Landscape
Slide 62: Porter's Five Forces Analysis
Slide 63-66: Competitive Benchmarking
Slide 67-111: Major Private Players

Strategic Insights
Slide 112-115: Recommendations

Slide 116: Key Ratios Description
Slide 117: Sources of Information
List of Figures
Macro Economic Indicators
1. GDP at Factor Cost: Quarterly (2010-11 to 2013-14)
2. Inflation Rate: Monthly (Jul-Aug 2013 - Nov-Dec 2013)
3. Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013)
4. Exchange Rate: Half Yearly (Aug 2013 - Jan 2014)
5. Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12)
6. Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13)
7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)

Market Overview
1. Online Marketing - Online Ad Spending - Global Shares by Region (2012-2015e)
2. Online Marketing - US Social Media Ad Spending (2011-2016e), Where Advertising agencies are planning to spend on Social Media
3. Online Marketing - Global Segmentation of Ad Formats (2013)
4. Online Marketing - Global Advertising Pie (2013)
5. Online Marketing - India Market Size & Growth (2013-2018e)
6. Online Marketing - Share of Online Marketing in Overall Advertising Sector in India (2013-2016e)
7. Online Marketing - Segmentation (2013)
8. Percentage Growth in Spending in Different Online Marketing Segments in India for 2013
Online Marketing Types

1. People using Social Media
2. Usage of Social Media of all web Uses
3. Social Media Users who think Companies should have presence in Social Media
4. Proportion of company related blogs in social media
5. Search Engine - Market Share (2013)
6. Internet Users who opt for Search Engines as the 1st step to look for a product
7. Purchases made online through sites that are listed on search engine result lists
8. Internet users depending on search engine for requirement of information
9. Users not finding what they are searching on internet and going away
10. Email Marketing - Proportion in total marketing budget
11. Online Advertising - Advertising Spending by Advertisers (2013)
12. Online Advertising Spending - Segments (2012)

Drivers & Challenges
1. Internet and Broadband Subscribers - India (2013)
2. Duration of Usage - Average Hours/Week (2009-2011)
3. Mobile Internet - Growth (2013-2018e)
4. Rise in Mobile Internet (2010-2015e)
5. Expatriate Population (by Geography - 2012)
6. Problems faced by Users in Online Display advertisement
7. English Internet Users in India
8. Literacy Levels in India

Competitive Landscape
1. Competitive Benchmarking - Key Ratios of 3 Major Private Companies - Operational Basis (FY 2012)
2. Company profiles (All Companies)
a. Ownership Structure (Private Companies)
b. Financial Snapshot
List of Tables
Competitive Landscape
1. Company profiles (All Companies)
a. Company Information (All Companies)
b. Products and Services (All Companies)
c. Key People (All Companies)
d. Shareholders of the Company (Private Companies)
e. Key Ratios
f. Business Highlights (All Companies)

2. Appendix
3. Sources of Information
Companies Covered
Private Companies
1. AdGlobal 360 India Pvt. Ltd.
2. BC Web Wise Pvt. Ltd.
3. Geek Online Ventures Pvt. Ltd.
4. Hanmer MSL Communications Pvt. Ltd.
5. iGenero Web Solutions Pvt. Ltd.
6. Interactive Avenues Pvt. Ltd.
7. Media2win India Pvt. Ltd.
8. Pinstorm Technologies Pvt. Ltd.
9. Windchimes Communications Pvt. Ltd.