The Online and Offline Classifieds Market in India has been growing consistently and has huge potential to grow in the near future, especially the online segment which is growing at a faster pace. The online classifieds market was valued at INR 10.3 bn in 2010 while offline classifieds accounted for INR 12.4 bn. Increasing internet penetration and growth in online advertising will help the online segment to grow further and outperform offline classifieds by 2012.
The report begins with a market overview section that initially provides an introduction about classifieds, its types and segmentation. It goes on to provide an insight into the overall classifieds market, its market size and growth. The market size and growth of both online and offline classifieds have also been added individually. This is followed by the business and revenue model of both online and offline classifieds.
An analysis of the drivers explain the factors for growth of the industry including increasing internet penetration, cost effective advertisements, growth in online advertising, favourable demographics, growth in the services sector, growth in print media, vernacular presence and growing circulation and customer base. The key challenges of the market include language barrier, online payment mechanisms, low scope for advertisements and, low visibility and coverage. Key trends in the market have also been analyzed which includes emergence of mobile classifieds, value added services, new ventures in online space and emergence of local classifieds.
The competition section provides an overview of the competitive landscape in the industry and includes a brief profile of the major online and offline players in the market. The recent private equity investments have also been covered. Key developments in this sector have also been highlighted.