The report begins with 'Introduction' section covering overview of Mobile engagement (m-Engagement) and mobile marketing activities which provides basic idea of the technology, its progression over years, and elements of mobile marketing.
The 'Market Overview' section emphasizes on global and domestic market state of m-Engagement business. It features various qualitative and statistical information including global mobile ad servings, global mobile ad spending, India mobile ad serving scenario, current scenario of mobile ad and location based services market in India, m-Engagement market overview and major m-Engagement activities types in India, amongst others. It is followed by 'Ecosystems and Frameworks' where basic steps and procedure of mobile engagement, mobile ad and mobile marketing have been discussed.
It is followed by 'Drivers & Challenges' section elaborating the major furtherance and impediments for m-engagement and promotional services in India. Both the 'drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.
The report continues with 'Opportunities' section where relevant opportunity areas for m-engagement are elaborated. It begins with benefits of m-Engagement and Promotional Services. The section continues with 'Potential Verticals' for m-Engagement where each of the verticals are accompanied by statistical data and m-Engagement activities are mentioned as well. The section also includes Porter's Five Forces analysis and information on major MVAS components & revenue sharing model, internet users on Smartphone, and mobile application usage, amongst others.
Next the prominent trends in the market are captured under 'Market Trends' section.
In the 'Competitive Landscape' section, the key m-Engagement and promotional companies are profiled. It consists of information such as corporate & business highlights covering operational & recent information regarding each company's contact information, location, key product and service offerings and key contacts for each of the players. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.
'Recent Developments' section consists of information related to m-Engagement and promotion services and their implementations in recent times.
It is followed by the 'Consumer Insights' section where mobile internet and LBS usage and preference trends have been captured by the means of primary survey. The survey was conducted amongst a small group of people belonging to home users, gamers, technology and other professionals via social media websites and technology forums.
A few case studies and mobile ad examples are provided in 'Case Studies' section.
The report concludes with the section 'Strategic Recommendation' which is derived after a comprehensive analysis of the market state and scope. It suggests key strategic moves which can help enhance and accelerate adoption of m-Engagement and promotional services in India.
- Table of Contents
Slide 1: Executive summary
Slide 2: Introduction, Definition, Objective and Mobile Marketing Activities
Slide 3: Progression in Consumer Engagement
Slide 4: Elements of Mobile Marketing
Slide 5: Global Mobile Ad Servings
Slide 6: Indian Mobile Ad Serving Scenario - Overview, Age Distribution, Gender Split (2011) and Mobile Ad Serving - Key Drivers
Slide 7: Global Mobile Ad Spending - Global Ad Spending Growth and India Ad Spending Growth Comparison
Slide 8: Ad market in India - Current Scenario, Total Ad Market, Digital Ad Market and Mobile Ad Market
Slide 9: Mobile Ad Market in India - Mobile Ad Market India - Size & Growth, Mobile Ad Type Share Split and Mobile Ad Type Revenue Split
Slide 10: Location Based Services Market in India - LBS Market India Size & Growth and Popular Location Based Services & Providers - India
Slide 11: Mobile Ad Conversions - India
Slide 12: m-Engagement Market Overview - India, Market Potential of m-Engagement - Market Spending
Slide 13: Mobile Promotional Services, Examples of Mobile Promotional Services Engaging Consumers
Slide 14-15: Major Types of m-Engagement Activities in India
Slide 16: Infotainment m-Engagement - User Consumption Across Indian States
Slide 17: m-Engagement in Business Segments
Slide 18: Sources of m-Engagement Platform Selection
Slide 19: M-Engagement Platform Discovery via Search and M-Engagement Platform Discovery via Mobile Devices
Slide 20: SWOT Analysis
Ecosystems and Frameworks
Slide 21-22: Mobile Engagement Framework
Slide 23: Mobile Advertising Frameworks
Slide 24: Mobile Marketing Ecosystem
Slide 25: Mobile Marketing Value Chain
Slide 26: Location Based Service Value Chain
Drivers and Challenges
Slide 27: Drivers Summary
Slide 28-32: Drivers
Slide 33-34: Challenges
Slide 35: Benefits of m-Engagement and Promotional Services
Slide 36: Porter's Five Analysis
Slide 37: MVAS Components and MVAS Revenue Sharing Model
Slide 38: Internet Users on Smartphones in India - Current Scenario
Slide 39: Mobile Application Usage India, Smartphone App - Maximum Downloads and Smartphone App - Highest Activity / Usage
Slide 40: Potential Areas and Common Applications of m-Engagement
Slide 41-44: Potential Verticals
Slide 45: Mobile Advertisement Opportunities - India
Slide 46-47: Social Media Domain - Brimming with Opportunities
Slide 48-49: Mobile Internet Usage Pattern & Insights
Slide 50-52: Market Trends
Slide 53-54: Major Players Summary
Slide 55: Major Public Companies: Summary
Slide 56-66: Major Public Companies
Slide 67-136: Major Private Companies
Slide 137-138: Recent Developments
Slide 139-143: Consumer Insights
Slide 144-150: Case Studies
Slide 151-154: Strategic Recommendation
Slide 155: Appendix
Slide 156: Sources of Information
- List of Figures
1. Mobile Ad Market India - Size & Growth (2011-2016e)
2. Mobile Ad Type Share Split (2012)
3. Mobile Ad Type Revenue Split (2012)
4. LBS Market India - Size & Growth (2011-2016e)
5. Market Potential of m-Engagement - Market Spending (2012-2016e)
6. Infotainment m-Engagement - User Consumption Across Indian States (2011-12)
7. Sources of m-Engagement Platform Selection (2011-12)
8. M-engagement Platform Discovery via Search Engine (Jan-Mar 2011 - Apr-Jun 2012)
9. M-engagement Platform Discovery via Mobile Devices (Jan-Mar 2011 - Apr-Jun 2012)
Drivers & Challenges
1. Smartphone - Market Size (Shipment) (2011 - 2015e)
2. Smartphone Minimum Price Point India (2009-2012)
3. Desktop v/s. Mobile Internet (2009 - 2012)
4. Wireless Subscriber Base India (2010-2015e)
5. Market Growth - Subscriber Base of 3G Services (2012 - 2015e)
6. Total no. of Household (2005, 2-15e and 2025e)
7. Aggregate Annual Disposable Income (2005, 2015e and 2025e)
1. Smartphone App - Maximum Downloads
2. Smartphone App - Highest Activity / Usage
3. Average Time Spent on Social Networking Websites - Age Wise (2011)
4. Mobile Internet Access Type - Q2 2012
1. Company profiles (All companies)
a. Bubble Chart (Except Private Companies)
b. Financial Snapshot
c. Key Business segments (Public Companies)
d. Key Geographic segments (Public Companies)
1. Type of Technology Used
2. Frequency of Usage
3. Location of Usage
4. LBS Awareness
5. LBS Usage
6. Accuracy of LBS Results
7. Attractiveness of Individual Location Based Services
1. Mobile Data Growth - India
2. Mobile Data India - Split (2016e)
- List of Tables
1. Global Mobile Ad Servings
2. Global Mobile Ad Spending
3. Popular Location Based Services & Providers India
4. Mobile Ad Conversions India (2010 & 2011)
5. m-Engagement in Business Segments
Drivers and Challenges
1. Global 3G Data
1. MVAS Revenue Sharing Model
1. Major Players Summary
2. Company profiles
a. Company information
b. Products and services
c. Key people
d. Key Financial Performance Indicators
e. Key Ratios
f. Business Highlights
1. Recent Developments
1. Mobile Usage and Preferences - Introduction & Methodology
3. Location Based Service Usage and Preference - Introduction and Methodology
1. Ratio Calculations
2. Sources of Information
- Companies Covered
1. List of Public Companies
a) Geodesic Ltd.
b) OnMobile Global Ltd.
c) 2ergo Group Plc
d) AdMob Google Inc.
2. List of Private Companies
a) ACL Mobile Ltd.
b) Altruist Technologies Pvt Ltd
c) CanvasM Technologies Ltd.
d) Comviva Technologies Ltd.
e) Deltecs Infotech Pvt. Ltd.
f) Gingersoft Media Pvt. Ltd.
g) Hungama Digital Media Entertainment Pvt. Ltd
h) IMI Mobile Pvt. Ltd.
j) Komli Media Pvt. Ltd.
k) Netcore Solutions Pvt. Ltd.
l) NetworkPlay Media Pvt. Ltd.
m) Netxcell Ltd.
n) One97 Communications Ltd.
o) ONZE Technologies Pvt. Ltd.
p) People Infocom Pvt. Ltd.
q) Spice Digital Ltd.
r) Vserv Digital Services Pvt. Ltd.
s) Y2CF Digital Media Pvt. Ltd.
t) Affle Pte Ltd.
u) BuzzCity Pte Ltd.
v) Ericsson India Pvt. Ltd.
w) Genesys Telecom Labs India Pvt. Ltd.
x) Polaris Wireless Inc.
y) Telenity Systems Software India Pvt. Ltd.