The new report, "e-Commerce Market in India" states that a steady rise in the disposable income and proliferation of internet across the country happen to be the primary market drivers for e-Commerce businesses in India. It is anticipated that the tier II & III cities will contribute the most in shaping up the demand curve in the ensuing years. A thorough research on the market shows brimming opportunities for vendors from the mobile internet and social media space.
The Indian e-Commerce market primarily comprises of five major segments i.e. online travel, retail, financial services, digital downloads and 'other services', wherein the online travel and retail segments dominate the overall pie with a cumulative share of more than 85%. Of all, online retail happens to be the fastest growing segment in the Indian market. Competition in the market is severe and low consumer loyalty prevailing in the market furthers the competition by manifolds. Revamped business strategies, consolidations and innovation in products/service delivery model have become the most eminent trends in the market.
An Analysis of the basic causes which actually boost the market in favor of the players, has highlighted the major market boosters in the likes of increased disposable income, increasing internet penetration & PC user base and ease of transaction. On the other hand, issues hindering the profitability of players include the high cost of online advertising, losses incurred in providing Cash-on-Delivery (COD) services to end consumers and operational cost stack-ups. These practical challenges have taken a heavy toll on the vendors operating in the market, especially in the online retail segment. However, nullifying these challenges is not an easy way for the players and hence business models are constantly being tweaked and revamped in order to squeeze in maximum profitability.
Indian e-Commerce market is currently brimming with opportunities and vendors are poised to reap substantial benefits from the same. The exponential growth in the usage of mobile internet can be effectively utilized by vendors to gain a deeper market reach. Further, mobile internet can also be beneficial for an effective and efficient marketing medium which paves way for a better customer acquisition and retention process. Additionally, the massive user base of social networking websites have become the biggest database for vendors to scout for prospective customers. Advanced analytical tools and applications have made the job easier for vendors in India.
Competition in the market is seen to be highly stiff and factors such as low brand loyalty, price sensitivity and affinity towards discounted offers & services amongst consumers makes the competition even severe. Advanced analytical tools and applications are being constantly sought after by players in order to create a better scope in the market.
- Table of Contents
Slide 1: Executive Summary
Macro Economic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Aug 2012-Jan 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Sep 2011 - Feb 2012), Exchange Rate: Monthly (Sep 2012- Feb 2013)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)
Slide 5: e-Commerce Market Scope
Slide 6: Illustration - e-Commerce System Work Model
Slide 7: Illustration - Transaction Flow within an e-Commerce System
Slide 8: e-Commerce India Overview, e-Commerce Market Size & Growth (2012-2017e) and e-Commerce Market Split (2012)
Slide 9: e-Commerce Market India - Online Travel Snapshot, Benefits for Players, Market Size & Growth (2012) and Major Online Travel Website's Reach (Last 3 Months)
Slide 10-13: e-Commerce Market India - Online Retail Snapshot, Fastest Growing Categories, Market Size & Growth (2012), Major Online Retail Website's Reach (Last 3 Months), Online Retail Demand in India (Region Wise), Major Retail Hubs (Cities) in India, Popular Products Sold in India (Urban) in 2012, Major Rural Hubs (States) in India and Popular Products Sold in India (Rural) in 2012
Slide 14: e-Commerce Market India - Online Financial Snapshot, Major Online Financial Services, Market Size & Growth (2012) and Focus of Online Financial Services
Slide 15: e-Commerce Market India - Online Other Services Snapshot, Major Drivers, Market Size & Growth (2012) and Segment Split (2012)
Slide 16: e-Commerce Market India - Online Digital Downloads Snapshot, Drivers, Market Size & Growth (2012) and Popular Segments
Slide 17: Demand and Supply Perspective (e-Commerce Vendors and Users)
Slide 18: e-Commerce Website Design
Slide 19: e-Commerce Website Development Phase
Slide 20: Market Boosters - Summary
Slide 21: Increased Spending Power, Total no. of Household (mn) (2005, 2015e, 2025e) and Aggregate Annual Disposable Income (2005, 2015e, 2025e)
Slide 22-23: Increasing Internet Penetration and PC Users, Desktop, Notebooks & Netbooks Sales (2009-10, 2010-11), Total Internet Subscribers (2011 - 2015e), Number of Broadband Subscribers (2010 - 2015e), Internet Users Growth - BRIC Nations (July 2011 and July 2012) and Comparison of India's Internet Scenario with the Global Scenario (2011)
Slide 24-25: Ease of Transaction, Credit & Debit Card Transactions - Volume (FY 2007 - FY 2011) and Credit & Debit Card Transactions - Value (FY 2007 - FY 2011) and Some Major Benefits e-Commerce
Issues Hindering Profitability of Players
Slide 26: Market Challenges - Summary
Slide 27: Online Advertising Expenses
Slide 28: Losses Incurred for COD, Transaction Split (2012) and COD Expenses - e-Commerce Vendors India
Slide 29: Cost Stack-ups
Slide 30: Trends - Summary
Slide 31-33: Changes in Business Models
Slide 34: Refreshed Strategies
Slide 35: Illustration - Example of e-Commerce Ecosystem
Slide 36: Porter's Five Forces Analysis
Slide 37-39: Competitive Benchmarking
Slide 40: Major Public Players - Summary
Slide 41-68: Major Public Players
Slide 69: Major Private Companies - Summary
Slide 70-132: Major Private Players
Slide 133-139: Consumer Survey Responses
Slide 140: Opportunity Summary
Slide 141-151: Market Opportunity
Slide 152-157: Strategic Recommendations
Slide 158-159: Appendix
Slide 160: Sources of Information
- List of Figures
Macro Economic Indicators
1. GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12,2012-13)
2. Inflation Rate: Monthly (Aug-Sep 2012, Sep-Oct 2012, Oct-Nov 2012, Nov-Dec 2012, Dec 2012-Jan 2013)
3. Gross Fiscal Deficit: Monthly (Sep 2012, Oct 2012, Nov 2012, Dec 2012, Jan 2013, Feb 2013)
4. Exchange Rate: Monthly (Sep 2012, Oct 2012, Nov 2012, Dec 2012, Jan 2013, Feb 2013)
5. Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12)
6. Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13)
7. FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
1. e-Commerce - Market Size & Growth (2012, 2013e, 2014e, 2015e, 2016e, and 2017e)
2. e-Commerce Split - Segment Wise (2012)
1. Total No. of Household (mn) - India (2005, 2015e and 2025e)
2. Aggregate Annual Disposable Income - India (2005, 2015e and 2025e)
3. Desktop, Notebook and Netbook Sales (2009-10, 2010-11)
4. Total Internet Subscribers (2011 - 2015e)
5. Number of Broadband Subscribers (2010 - 2015e)
6. Internet Users Growth - BRIC Nations (Jul 2011 and Jul 2012)
7. Credit & Debit Card Transactions - Volume (FY 2007 - FY 2011)
8. Credit & Debit Card Transactions - Value (FY 2007 - FY 2011)
Issues Hindering Profitability of Players
1. Transaction Split e-Commerce India (2012)
1. Competitive Benchmarking - Key Ratios of 3 Major Companies - Operational Basis (FY 2012)
2. Company profiles (All Companies)
a. Ownership Structure (Private Companies)
b. Financial Snapshot
c. Key Business segments (Public Companies)
d. Key Geographic segments (Public Companies)
1. Respondent's Gender Split
2. Respondent's Age Split
3. Usage Split (2012)
4. Usage Frequency (2012)
5. Mobile Usage - Split (2012)
6. Social Media Diversion - Split (2012)
7. e-Commerce Segments - Split (2012)
8. e-Commerce Consumption - Gender Split (2012)
9. Apparels Segment Split
10. Accessories Segment Split
11. Travel Ticket Segment - Split
12. Ei & Ha Segment - Split
13. Digital Downloads Segment - Split
14. Others Segment - Split
15. e-Commerce User's Gender Split - Age Wise
16. Social Media Diversion - Male (Age Wise)
17. Social Media Diversion - Female (Age Wise)
18. Mobile Usage - Male (Age Wise)
19. Mobile Usage - Female (Age Wise)
1. Digital Advertising - Growth in India (May 2012, Dec 2012 and Mar 2013)
2. Social Networking - Growth
3. Unique Visitors Growth
4. Social Networking Penetration - India v/s. Global
5. Google Plus - User Base
6. Average Time Spent on Social Networking Websites - Age Wise (2011)
7. Market Size - Smartphone in India (2010 - 2015e)
8. Smartphone Minimum Prize Point - India (2009 - 2012)
9. Desktop v/s. Mobile Internet Usage (2009 - 2012)
10. Wireless Subscriber Base (2010 - 2015e)
11. Market Growth - Subscribers of 3G Services)
- List of Tables
1. Major Online Travel Websites (2012)
2. Major Online Retail Websites (2012)
1. World v/s. India Internet User Comparison
1. Public Trading Comparables (FY 2012)
2. Major Players - Capacity, Unique Features, Sales Service Strategy
3. Competition - Pricing
4. Company profiles (All Companies)
a. Company Information (All Companies)
b. Products and Services (All Companies)
c. Key People (All Companies)
d. Shareholders of the Company (Private Companies)
e. Key Financial Performance Indicators (Public Companies)
f. Key Ratios (All Companies)
g. Business Highlights (All Companies)
1. Google Plus User Base - Top Cities
2. World v/s. India 3G Subscribers Comparison
2. Sources of Information
- Companies Covered
1. Amazon Inc
2. Infoedge India Ltd.
3. Monster Worldwide Inc
4. Thomas Cook India Ltd.
1. eBay India Pvt. Ltd.
2. Expedia Online Travel Services India Pvt. Ltd.
3. Cleartrip Pvt. Ltd.
4. Flipkart Online Services Pvt. Ltd.
5. Jasper Infotech Pvt. Ltd.
6. Makemy Trip India Pvt. Ltd.
7. People Interactive Pvt. Ltd.
8. Times Business Solution Ltd.
9. Vector e-Commerce Pvt. Ltd.
10. Xerion Retail Pvt. Ltd.